Creative direction, facilitation and strategic thinking for people building a better world.
Erica McCalman is a creative director, strategist and facilitator based in Melbourne. She works with organisations, artists and changemakers who are doing ambitious, necessary work — and who need a clear-eyed, warm-hearted collaborator to help them shape it.
With a background spanning major arts festivals, climate initiatives and systems change, Erica brings both the big picture thinking and the practical know-how to make ideas land.
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Creative Direction & Experience Design
From concept to execution, Erica works with organisations to develop bold creative visions, sharpen strategy and design experiences that resonate. If you have something ambitious in mind, this is where to start.
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Facilitation & Mentoring
Erica facilitates for organisations, teams and emerging practitioners navigating complexity, change and the spaces in between. Warm, rigorous and genuinely useful.
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Speaking
A speaker known for balancing warmth and good humour with unflinching insight. Available for conferences, festivals, panels and events.
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Writing & Speeches
Essays, speeches and writing that helps individuals and organisations find the words for what they’re trying to say and do.
Let’s Talk.
Whether you have a clear brief or just the beginning of an idea, Erica is always open to a conversation. Reach out and tell her what you’re working on.